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9 MATCHESFASHION Items I Would Buy If I Could

I’ve been online window shopping on MATCHESFASHION over the weekend. It’s always good to know what’s out there, what’s on-trend, what’s within budget and what will blow it completely! The best place to find out what’s hot? Your favourite fashion website’s new arrivals page and it feels like the MATCHESFASHION ‘Just In’ section has everything I’ll ever need this season. From wide-leg jeans to beautiful blouses and shirts, here’s what’s hovering between my wish list and my shopping basket.


Stride wide-leg jeans, Raey


I’m sure I would live in these throughout the spring. Wide leg trousers are a comfy fit and look super-flattering.

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18kt gold-plated sterling-silver chain necklace, Bottega Veneta


I love this statement chain, particularly the marbled links beside the gold.

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Shoulder-pad stone-wash cotton-chambray shirt, Made In Tomboy


Everyone needs a boyish shirt in their wardrobe and this one would definitely look chic with wide-leg jeans.

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Made in England 991 leather trainers, New Balance


Vintage trainers will bring casual and cool to any outfit.

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Big Skirt botanical-print cotton-poplin midi skirt, La DoubleJ


Bring on the spring with some brilliant botanical print.

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Gilokia cuff-tie broderie-anglaise blouse, Isabel Marant


Need to look professional? This beautiful broderie anglaise blouse will have you looking smart in seconds.

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Looking to update your wardrobe, buy a gift or treat yourself?

You will find a gorgeous range of jewellery, accessories and clothes on TLM Edit, all hand-picked by The London Mummy.

Darka studded cone-heel suede boots, Isabel Marant


These are boots I’d want to put on and never taken off! Wear with skinny jeans or knew length skirt.

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Bolton extended-shoulder wool-blend sweater, Isabel Marant


I love the unique shape of this jumper, especially the shoulder edging and billowing sleeves. It looks soft and cosy too!

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Bondi logo-print cotton-jersey sweatshirt, The Upside


I can’t resist a playful sweatshirt. I’m a big fan of the stripes and motif here.

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Take a peek at my ultimate directory for the best parent, style and business recommendations.

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Gift Guides

The Women’s Christmas Wishlist Every Man Needs To See

Putting this gift guide together felt a bit like writing my own wish list to Santa. Some of the picks are pretty simple: pyjamas and socks, you can’t go wrong with. While others are a bit more luxurious and indulgent, but Santa might just deliver, if we’ve been good, right? Whether you’re Christmas shopping for a friend or needing to forward on some inspiration to the man in your life, I’m hoping you’ll find something you like on my list.

Antique natural citrines, Coco Clara

From £800 (including engraving), children’s from £500

Anything that you’ll treasure forever is a perfect gift and I know one of these citrines from Coco Clara is just one of those family-heirloom worthy pieces of jewellery that will stay in the family for years and years.

I interviewed founder Natalie recently for my Business Spotlight feature here.

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The Partner In Wine Bottle, Partner In Wine


Any wine aficionado would love to receive this bottle. It’s insulated to keep your favourite tipple cool while you’re on-the-go because, let’s face it, nobody likes warm white wine.

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Strawberry Puff Sleeve Jumper, TLM Edit


Pretty in pink! Brighten up any dull day or dark outfit with this strawberry puff-sleeve jumper.

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The Boss Diary, Sloane Stationery


Hit the ground running in 2021 with this Boss diary. Keep your thoughts neat and tidy between the gilt-edged pages of this lovely book.

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Navy And Tan Satchel Cycle Bag, Hills & Ellis


I love a classic satchel and this beautiful hand-crafted one fits right onto your bicycle. You can use it off the bike too because the straps for cycling are hidden.

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You might also like: 21 Christmas Gift Ideas For The Man Who’s Hard To Buy For

Pyjama Set, Stripe & Stare


A pyjama set always makes my Christmas wish list — perhaps because we spend so much time in our pyjamas around this time of year! Loving the polka dots here and the promise that they’re ‘super-soft’!

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Pamper Her, House of Bluebelle


This Pamper box allows you to get personal in choosing the types of socks, soaks, soaps and lip balms to perfectly suit it to the person you’re buying for.

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Jambo Weekend Bag, The Jambo Collection


A decent-sized weekend bag is always a thoughtful gift and this one is really generous on space — enough room for a laptop, clothes and a pair of flats — without being too hefty.

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Candor Solo Necklace (18K Rose Gold), Annabelle Hill Jewels


I’m in love with this elegant necklace from Annabelle Hill. It’s one of those pieces you’ll keep forever.

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Neon Gin Lamp, Fairydusk


Is your man in the habit of buying you a bottle of gin each year? Inspire him to think outside the box… with a gin lamp!

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You might also like: 10 Fashion Picks To Brighten Up Your Autumn

Pure Cashmere Cable Knit Bed Socks, hug hug


A luxurious pair of socks really can’t be beaten. I’m looking forward to cosying up in these cashmere ones along with my new pyjamas…

Get 10% off everything on
 with code LondonMummyHug.

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The Ultimate Gym Bunny Gift Set, Apatchy London


The best way to start the New Year strong is to ask Santa for a gym bag. In fact, a makeup pouch and water bottle will only motivate you further… add the Apatchy gift set to your list.

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Hattie Navy Heart Cotton Cashmere, cove cashmere


I’m loving this luxurious cashmere statement piece from cove cashmere. Pair with denim for a simple and chic look.

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Looking to update your wardrobe, buy a gift or treat yourself?

You will find a gorgeous range of jewellery, accessories and clothes on TLM Edit, all hand-picked by The London Mummy.

Women’s Arctic Adventure Tall Boots, The Muck Boot Company


For winter walks in the country with the family and dogs in tow, these tall boots are an absolute must. They’ll keep your feet warm, dry and cosy.

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Leopard Print Cashmere Wrist Warmers, TLM Edit


Another essential for the cold weather, these cashmere wrist warmers will keep your wrists and hands cosy with your fingers free to fiddle with your phone.

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The Cartridge Handbag, Scarlett Woods


For a classic, top-quality leather handbag, Scarlett Woods is a go-to choice. Mix and match this pink one with a huge variety of strap colours.

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Revival Uno Compact DAB Radio, Roberts


Go retro with a Roberts Radio… except this one is DAB, FM and has an aux plug. It’ll look great on a bedside table or kitchen counter.

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Drawstring Makeup Bag – Blush Pink, The Flat Lay Co.


If you’re on-the-go with your make up bag often, I can’t recommend a Flat Lay Co. bag enough. Open the bag and see everything that’s in it at once; fold up again and off you go.

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Spa Day Gift Box, BOXD


Indulge in an at-home spa day with this divine gift box packed with pampering goodies. The boxes are 100% recyclable too, so no feeling guilty about the packaging.

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Time For Tea Rainbow Teapot & 2 Mugs Set, Eleanor Bowmer


A cute tea set would never go unappreciated and this colourful china from Eleanor Bowmer is just lovely.

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Rainbow Knitting Kit, Wool & The Gang


If we’re hunkering down for a lockdown Christmas, we’d better get stocked up on things to do. I love the idea of knitting something I’ll actually use from Wool & The Gang.

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Fitbit Versa Smart Watch With Limited Edition Strap, Fitbit


One of the most motivating things you can get to stay active is a Fitbit. Track your heart rate, steps and the calories your burn everyday.

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Kind Is Cool Sweatshirt, Born Anxious

Forever a fan of a slogan sweat, this hot pink number offers a not-so-subtle reminder to be nice.


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Radiance Gift Pack, Nourish London


Give someone a boost with this refreshing Radiance gift set from Nourish London. It’s suited to all skin types but will make dull skin, in particular, absolutely glow.

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Click here for more Christmas content.

Looking for something else? Take a peek at my ultimate directory for the best parent, style and business recommendations.


New Business Spotlight: Fine Jewellery From Coco Clara

It was so refreshing to stumble across Coco Clara, a fine jewellery business making pieces that are made to last and be passed down the generations. I caught up with Natalie to find out how Coco Clara came to life and why you should make a natural citrine pendant one of your family heirlooms.

What is your business and what makes it unique?

We specialise in fine antique jewellery. We don’t believe in mass-produced sparkle. We believe in heirlooms: rare pieces to be treasured and passed down through generations. We have just launched our antique, natural citrine pendants which have been a big success. They are designed to be worn on a long chunky gold chain and are an original alternative to a signet ring. Initials and crests are proving particularly popular, but anything goes.

Antique natural citrines, from £800 (including engraving), children’s from £500

How did it all begin?

Coco Clara is a family business. My mother-in-law was a jewellery trader all her life; she taught me and had such a good eye for fabulous pieces. Sadly, she passed away last year and we wanted her legacy to continue. Wow, did she love some sparkle! Her mother was Clara and my daughter is Coco – hence the name. That’s three generations of strong women and exactly why we are so passionate about passing down family heirlooms.

1. Emerald cut diamond & platinum ring with diamond baguette shoulders, £6,995
2. Cartier panthere gold ring, £8,995

You might also like: 10 New-In Hush Pieces I Couldn’t Resist

Who is your ideal customer?

Women who are a little bit different and a little bit quirky, looking for something really unique to treasure for a lifetime.

What are your hero products?

Coco Clara Citrines

1. Emerald and diamond ring, £59,995
2. Princess cut fancy yellow diamond three stone ring, £99,995

What is your top parenting tip?

Baby – milk

Toddler – snacks

Pick your battles

1. Diamond bangle, £9,995
2. Cartier heart virgo earrings, £4,995

You might also like: New Business Spotlight: Dinkydeaks Handmade Jewellery

Natalie’s favourites

Shop: Pom London,

Website: Jessica Russell Flint,

Holiday destination: Lenzerheide

Restaurant: Horse Guards Inn,

Hotel: Claridge’s,

Cartier panthere brooch, £18,995

Find out more on

You might also like: 21 Christmas Gift Ideas For The Man Who’s Hard To Buy For

Looking for something else? Take a peek at my ultimate directory for the best parent, style and business recommendations.


New Business Spotlight: Dinkydeaks Handmade Jewellery

My friend Georgie has set up a fantastic handmade jewellery business called Dinkydeaks. If you’re looking to effortlessly spruce up any everyday outfit, I can’t recommend enough picking up some of the beautiful mix-and-match earrings and charms from her Etsy shop.

What is your business and what makes it unique?

I have set up a handmade jewellery business which specialises in affordable fun pieces most of which can be interchangeable to hang off huggies or charms. I have also evolved into making larger statement pieces using feathers and tassels and coordinating bracelets and necklaces. I would like to expand my products as the mood takes me – when I spot something that inspires me – I don’t seem to be able to resist combining colours and making original pieces that I would like to wear.


How did it all begin?

On hitting the big 40, I took the plunge and headed to London with friends to get the — seemingly obligatory — additional piercings in the ear. Being on the fence, I ended up getting two additional ones in my left ear much to my friends’ surprise. From there I spent some time seeking the perfect look to dress my ears. I wanted to track dainty elegant drops up the ear lobe but couldn’t find any anywhere… so I began to tinker.

What inspired you?

So much has inspired me! I teach part-time in learning support which I adore and have two busy boys to run around after. I have found that tucking myself away listening to ultra-chilled tunes while tinkering away, gave me some headspace and it allowed me to explore my interest in colour, style and femininity in an otherwise male-dominant household, bar Tiggy the dog!

1. Handmade power pop tassel and bead earrings, £20
2. Handmade tassel and bead earrings, £18

What is the meaning behind the business name?

Ha, Dinkydeaks was my nickname from when I was at school: a combination of my maiden name and the fact that I was vertically challenged for the whole of my education! I took it as an endearment but perhaps it wasn’t…?

You might also like: Shop Stylish & Unique Interiors With Turnbull & Hooch

Who is your ideal customer?

My ideal customer would be someone who likes to mix and match their look: someone who enjoys popping a bit of colour, either an elegant dainty drop or smashing it with a fistful of a statement with my beaded tassels. My products are affordable and so my clients are gently encouraged to start with a set of huggies and hoops then they can pick and mix a selection of charms and drops to compliment any number of piercings.

1. Sterling silver huggies sold individually for hanging my charms off, from £6
2. Handmade tassel and bead earrings, £20

What are your hero products?

My hero products are the charms that hang off huggies and hoops. These are great and can be interchangeable to match any outfit or occasion. I can custom make these charms to be put on hoops or posts. My favourite is to wear a huggie and charm in the first piercing, followed by two drops on posts up the ear in the second two piercings; this makes them track up the ear which I just love!

You might also like: Don’t Plan A Birthday Bash Without My Little Party

What is your top parenting tip?

Pick your battles and stick by your guns. Also, try and allow them to follow their own paths even if it’s not yours — I’m working on this one.


Handmade earrings with optional complementing drop for additional piercing, £6

Georgie’s favourites

Shop: My high-street favourites are Zara and H&M but I would say my best kind of shop would be the ones that aren’t ‘out there’. I love to find an item that no one else has got their hands on yet. I was recently in London in the bucketing-down rain, walking through Covent Garden and came across an epic vintage, second-hand shop, Pop Boutique, where I found the most beautiful Indian dress. We were a match made in heaven!

Website: A tricky one but I would say Etsy is a good contender as not only have I managed to navigate it to use as a platform to sell my jewellery but it’s also full of unique creations that have been made with love by small sellers like me. I so often find an original gift for friends that fits the bill perfectly.

Holiday destination: My all-time favourite would be the south-west of Portugal, waking up and pondering on which piece of perfect beach to lie on between Zavial and Ingrina. My dream holiday destination, however, would be Mauritius. My friends laugh as I cherry-pick beautiful items for my capsule wardrobe – not to be worn until that obviously inevitable dream trip.

Restaurant: Anything Asian in particular Pho. Oh, I’m missing that from living in London!

Hotel: Anywhere with wall-to-wall sunshine, heat and access to a picture-perfect swimming pool. Actually I’d take a pool with slight imperfections at this rate as we had to cancel our plans this year, like most of the world. I’d go back here to this AirBnB in Ouarzazate, Morocco, any day though.


Handmade earrings with optional complementing drop for additional piercing, from £6

Visit Dinkydeaks on

Looking for something else? Take a peek at my ultimate directory for the best parent, baby and business recommendations.

Events Fashion Places

Summer Box: Pop Up Shop


Summer Box is a collaboration of cool companies showcasing a range of swimwear, home wear, accessories, women’s and children’s clothing all under one roof. It is set to be an Aladdin’s cave of treasures.


Here’s a sneak preview to what will be there –

Ethical Beachware:

High Quality Eyewear:

Glamorous Swimwear:

Spanish Children’s Clothes:

Fashion From Mexico:

Fine Jewellery:

Women’s Fashion:

African Enterprise:


It’s a perfect one stop to shop to inspire and get you ready for the Summer.  Put it in your diary!

Summer Box

27th April till 24th May

308 Kings Road, London, SW3 5UH

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Events Fashion Places

Four Fairies And A Prince: Pop Up Shop

Four Fairies and a Prince invites you to it’s pop-up shop at 330 Kings Road, London from the 20th of April to the 5 May, 2015.

Invitation - All Welcome

Something for everyone

They will showcase its Scandinavian-Dutch quality clothing, accessories and toys for children aged between one and ten years old. I absolutely love their website – there something for your handsome Prince and little fairy, from clothes, to wands to party accessories.  It’s in collaboration with Cecilia of Scandinavian Fashion and Andraya from MeMe London, so there will be something for adults and children alike.


Scandinavian Fashion

Stackable Bracelets

Stackable Bracelets

Look forward to seeing you there!

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