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Fashion

9 MATCHESFASHION Items I Would Buy If I Could

I’ve been online window shopping on MATCHESFASHION over the weekend. It’s always good to know what’s out there, what’s on-trend, what’s within budget and what will blow it completely! The best place to find out what’s hot? Your favourite fashion website’s new arrivals page and it feels like the MATCHESFASHION ‘Just In’ section has everything I’ll ever need this season. From wide-leg jeans to beautiful blouses and shirts, here’s what’s hovering between my wish list and my shopping basket.

MATCHESFASHION New-Ins To Shop Now

Stride wide-leg jeans, Raey

£165

I’m sure I would live in these throughout the spring. Wide leg trousers are a comfy fit and look super-flattering.

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18kt gold-plated sterling-silver chain necklace, Bottega Veneta

£1,805

I love this statement chain, particularly the marbled links beside the gold.

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Shoulder-pad stone-wash cotton-chambray shirt, Made In Tomboy

£420

Everyone needs a boyish shirt in their wardrobe and this one would definitely look chic with wide-leg jeans.

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Made in England 991 leather trainers, New Balance

£170

Vintage trainers will bring casual and cool to any outfit.

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Big Skirt botanical-print cotton-poplin midi skirt, La DoubleJ

£400

Bring on the spring with some brilliant botanical print.

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Gilokia cuff-tie broderie-anglaise blouse, Isabel Marant

£640

Need to look professional? This beautiful broderie anglaise blouse will have you looking smart in seconds.

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Looking to update your wardrobe, buy a gift or treat yourself?

You will find a gorgeous range of jewellery, accessories and clothes on TLM Edit, all hand-picked by The London Mummy.


Darka studded cone-heel suede boots, Isabel Marant

£905

These are boots I’d want to put on and never taken off! Wear with skinny jeans or knew length skirt.

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Bolton extended-shoulder wool-blend sweater, Isabel Marant

£775

I love the unique shape of this jumper, especially the shoulder edging and billowing sleeves. It looks soft and cosy too!

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Bondi logo-print cotton-jersey sweatshirt, The Upside

£160

I can’t resist a playful sweatshirt. I’m a big fan of the stripes and motif here.

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Take a peek at my ultimate directory for the best parent, style and business recommendations.

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Fashion

12 & Other Stories Knitwear Pieces I’m Obsessed With

& Other Stories is a firm favourite when it comes to knitwear, and this season is no different. From vibrant-coloured cardigans and chunky knits to cute puff sleeve tops and cosy turtlenecks, & Other Stories has every style covered for stocking up your knitwear collection. I’m a fan of the statement cardigan and there are plenty to choose from in this gorgeous collection of premium knits. I’ve picked out my absolute favourites below, though don’t hesitate head straight over to the & Other Stories store to view the whole range.

Shop & Other Stories Knitwear

Ruffled Collar Wool Knit Sweater, & Other Stories

£85

I love the honeycomb pattern across the chest of this wool sweater. The sleeves have a lovely elegant shape as well.

 

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Heart Button Alpaca Blend Cardigan, & Other Stories

£69

This & Other Stories knitwear piece is just the right amount of vibrant and neatly comes together with the sweet heart-shaped buttons.

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Ribbed Merino Yak Blend Cardigan, & Other Stories

£85

The ribbed finish really makes this merino cardigan for me. It’s great for a smart look but the loose sleeves give it a more relaxed feel.

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Ruffled Puff Sleeve Knit Top, & Other Stories

£65

Another super-elegant pick, the delicate ruffled collar and cuffs are a really cute finish to this knit top.

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Relaxed Alpaca Blend Bobble Neck Sweater, & Other Stories

£75

A relaxed long-sleeve sweater is a wardrobe staple and I’m loving the simplicity of this one.

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Fuzzy Knit Sweater, & Other Stories

£75

How cosy does this one look? It’s a tiny bit oversized but just enough to be comfy and still flattering. A wicked pattern too!

& Other Stories Knitwear - striped jumper

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Pearl Dot Puff Sleeve Sweater, & Other Stories

£65

Embellished knitwear is an easy way to add a bit of shimmer to your outfit. The fitted style and puff sleeves make this sweater feel effortlessly cool.

& Other Stories Knitwear - black jumper

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Alpaca Blend Scallop Knit Sweater, & Other Stories

£85

The scalloped edges make this one for me. It’s both elegant and unusual.

& Other Stories Knitwear - blue jumper

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Statement Collar Wool Knit Cardigan, & Other Stories

£95

A simple black cardigan is another wardrobe essential but that doesn’t mean you have to go super basic. I can’t get enough of the statement collar on this wool cardigan!

& Other Stories Knitwear - black cardigan

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Cropped Mock Neck Sweater, & Other Stories

£35

If we’re in for a cold winter, make sure to stock up on these cosy “mock neck” sweaters. Here’s the black one but click through for a range of colours.

& Other Stories Knitwear - black jumper

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Cropped Turtleneck Knit Jumper, & Other Stories

£85

Big cuffs and a high turtleneck — the perfect piece for chilly winter walks where you need to wrap up as warm as possible.

& Other Stories Knitwear - green jumper

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Bee Button Alpaca Blend Cardigan, & Other Stories

£69

I’m loving this in grey but you can snap it up in pink and lilac too. It’s a good piece to see you through the winter months and into spring.

& Other Stories Knitwear - grey cardigan

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Looking for Christmas content? Click here. 

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10 Comfy, Cute Lounge & Underwear Gifts (With A TLM Discount)

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Looking to update your wardrobe, buy a gift or treat yourself?

You will find a gorgeous range of jewellery, accessories and clothes on TLM Edit, all hand-picked by The London Mummy.

Big Fashion Spotlight

Business Spotlight: Slow Fashion With the seen collective

My fantastic friend Steph set up the seen collective, a bespoke, knitted jumpers brand when she moved to South Africa. You can put in an order for a made-to-measure cardigan or jumper and it’ll be knitted by a very talented group of women in Johannesburg. I spoke to Steph to find out how it started and how her slow-fashion brand is supporting women in SA.

What is your business and what makes it unique?

My business is called the seen collective. We are a tiny group of women based in Johannesburg, South Africa, who hand knit luxury jumpers and cardigans. I am the founder, Steph, and I moved to Joburg from London with my family a few years ago. In downtown Johannesburg, I work with a knitting group based in an old people’s home for women of limited means. We are the epitome of slow fashion :)! Generally, we make to order with a 3-4 week turnaround. We knit using the raddest locally-made yarn: a kid mohair merino blend, hand-spun and hand-dyed in the Eastern Cape. It’s so light and insanely warm; you can wear it on the beach and in the snow.

How did it all begin?

It was an idea that got some wind behind it. I met some beautiful women who were eager to work. We just began making, then selling: it snowballed really.

Each made-to-measure jumper or cardigan is £240, including shipping to the UK.

What inspired you?

From a design perspective: painting, fine art, and artists who use colour in unexpected ways. On a human level: the women I work with teach me so much. They are far wiser than me & we have wonderful conversations whilst working.

You might also like: New Business Spotlight: Dinkydeaks Handmade Jewellery

What is the meaning behind the business name?

I want the skills of this group of women I work alongside to be seen by a wider audience.

Who is your ideal client/customer?

Anyone who gives a hoot about where their clothes have come from and people who want to buy something to last a lifetime.

Follow the seen collective on Instagram, @theseencollective

What is your top parenting tip?

Listen to your gut. Parenting successfully is an ever-moving target. Enjoy the best bits and educate yourself when things feel difficult.

Oh, and strict bedtimes!

Steph’s favourites

Shop: In Joburg, Convoy — a beautiful spot for locally-made fashion. In London, so many! I love the feeling of some of the traditional department stores, so uniquely British — Liberty’s has to be my favourite. I like a side of nostalgia with my shopping, which is perhaps accentuated by being an expat at the moment :). VV Rouleaux is a treasure trove and also love James Smith & Sons, the umbrella store near Tottenham Court Road.

Website: Instagram is invaluable to small business. I have had to set a timer on my usage though.

You might also like: New Business Spotlight: Fine Jewellery From Coco Clara

Holiday destination: Scarborough in the Western Cape is jaw-droppingly beautiful. Kruger is up there too. In fact, so many places in South Africa – we are very lucky. Ile d’Arz in France is a magical island. And anywhere in Italy.

Restaurant: We lived in Moscow for a long time and Pushkin is one of my favourite restaurants in the world. In London, I can’t get enough of dim sum at Royal China or Yauatcha Soho. In Paris, it has to be Robert & Louise for steak.

Hotel: Babington House

Each made-to-measure jumper or cardigan is £240 including shipping to the UK.

To find out more, visit theseencollective.com and don’t forget to follow @theseencollective on Instagram.


Looking for something else? Take a peek at my ultimate directory for the best parent, style and business recommendations.

Fashion Gift Guides

10 Comfy, Cute Lounge & Underwear Gifts (With A TLM Discount)

Luxury loungewear is definitely high on my winter shopping list. Slipping on something soft and cosy is crucial for entering ultimate comfort mode. The old t-shirts and worn-out sweatpants are starting to feel a bit.. well, old. It’s certainly time to switch it up and ask Santa for some new PJs and underwear.

Loungewear has really come into its own this year with all the time we’ve spent indoors but, even before that, I’ve always loved having a luxurious pyjama collection. Stripe & Stare has been on my radar for a while and, this festive season, I can’t get enough of the cute yet comfortable offerings in their holiday season gift guide. The luxury loungewear brand has even offered me an exclusive 10% discount code for The London Mummy readers. Enter TLM10 at the checkout for a site-wide discount on top-quality t-shirts, joggers, bras, robes, underwear sets and more.

Don’t forget the cheeky 10% discount code TLM10 before you begin. Happy shopping!

Hoodie – Heart Throb, Stripe & Stare

£95

How sweet is this heart-print hoody? A good one for cosying up on the sofa in or throwing on wherever you’re off out to. It’s made from thick weave and is unbelievably soft and breathable. I’m loving the whole heart-throb line, especially the bed shorts and night slip.

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Days of the Week Knicker Box, Stripe & Stare

£80

What a vibrant box of knickers! And one for every day of the week! You can never have too many knickers and this gift is perfect for anyone whose drawer is in need of a refresh.

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Lounge Pant & Sweatshirt Set – Multi Leopard, Stripe & Stare

£125

Ever a lover of the leopard print, this sweatshirt and pant set is great for those of us who love to be matching on top and bottom. Made from super-soft modal, this print set is the height of luxurious loungewear.

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Vest & Knicker Set – Black Constellation, Stripe & Stare

£35

Matching vest and knickers is a great one to be packing underneath in the chillier months. Team with your favourite joggers for lounging and make this your base layer for heading out.

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T-Shirt Bra & Bedshort Set – Grey, Stripe & Stare

£45

Keep things simple with this grey bra and bed short set. Made from breathable, sustainably sourced modal fabric, this is just the outfit for a good night’s sleep.

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Sweatshirt – Ink Tie Dye, Stripe & Stare

£80

Not sure if tie-dye is for you? Ease yourself into wearing this watercolour print by adding it to your loungewear collection. This sweatshirt is super-cosy and can be bought alongside a lovely pair of sweatpants too.

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Enter TLM10 a 10% discount on Stripe & Stare


Looking to update your wardrobe, buy a gift or treat yourself?

You will find a gorgeous range of jewellery, accessories and clothes on TLM Edit, all hand-picked by The London Mummy.


Sweatshirt – The Happy Vagina, Stripe & Stare

£80

In collaboration with The Happy Vagina, Stripe & Stare has designed this wonderful sweater to celebrate gynaecological positivity and self-love. Let’s free the stigma of sexuality and gynaecological health.

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Pyjama Set – Navy With Pink Trim, Stripe & Stare

£120

I love a classic pyjama set, especially if I have a few nights away from home or have relatives staying over! This one promises to be as soft as Stripe & Stare’s superb knickers.

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Stripe Pant & Sweatshirt Set – Khaki, Stripe & Stare

£125

On-trend and practical, this pant and sweatshirt set is perfect for heading out with the dogs or sitting around watching the TV.

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Men’s Boxer Briefs – 3 Box Basics, Stripe & Stare

£40

Need to pop something in the basket for him? Stripe & Stare has extended its underwear expertise into men’s too with this soft and luxurious men’s boxers.

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Enter TLM10 a 10% discount on Stripe & Stare


Not sure? Pick up a gift card from £25 to £100 here.


Fashion

15 Designer-Looking Blouses At High Street Prices, From £13

A blouse is an effortless way to make an outfit look smart. If you’re not in the mood for a dress, a blouse with trousers or jeans is an easy option for evenings out and family occasions — not to mention looking the part for your next Zoom meeting (ha!). There’s no need to spend loads on blouses either when you can get something that looks as good as designer, on the high street, for much less!

Good for transitioning into the cooler months, this pick from Wyse is a bit thicker. Double denim is in!

Freida Blouse – Chambray, Wyse London

£140

I love the details on the top: from the high neckline to the button details and the billowing sleeves, all of it.

Joy Cotton Dobby Top, Whistles

£59 (was £99)

You’ve got to have something broderie in your wardrobe and a blouse is a brilliant, timeless choice.

Fran Broderie Blouse, Wyse London

£130

Another gorgeous and intricate choice, I like how smart this blouse feels.

Embroidered Ruffle Blouse, & Other Stories

£75

I chose this one for the cuff details and puff sleeves — great if you prefer to cover up your arms.

Embroidered Statement Collar Blouse, & Other Stories

£65

I know this one is a bit more on the expensive side but it’s still in my shopping basket because of its incredible floral-print patten, which is so busy yet manages to stay neutral.

Reign Blouse, Isabel Marant

£385

Nothing beats a crisp, new white blouse. The Victorian style is a classic.

Lace Trim High Neck Victorian Style Blouse, TLM Edit

£54

Sometimes a deep neckline is exactly what’s called for and this one from Sezane does it so well. Understated, yet so chic.

Priscille Blouse, Sezane

£90

I love this with paired with skinny jeans. It’s so simple but so elegant.

Leopoldine Blouse, Sezane

£90

See also: 10 Fashion Picks To Brighten Up Your Autumn

There’s something super-relaxed about this one and I’m a fan of the feminine pink tones.

Pleated Georgette Blouse, Ganni

£125

Wear under dungarees or with skinny jeans in the evening. This blouse looks good tucked in or out.

Gold Flecked Midnight Blue Blouse, TLM Edit

£54

With its cute ruffle details, I reckon this one will look flattering on any body shape.

Frilled Denim Blouse, Hush

£65

This pink is so playful and soft, a great pick for smart-casual occasions.

Christina V-Nick Blouse, Hush

£59

The pretty pom-poms and detail on the sleeves elevate this classic blouse.

Denim Blue Pom Pom Blouse, TLM Edit

£30

Leopard print, long-puff sleeves and a stylish collar: what’s not to love?

Wide Blouse, H&M

£13

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Big Fashion

12 ‘School Run’ Trainers To Keep Your Feet Comfy On The Move

There are loads of funky trainers on the market at the moment. You don’t even have to be heading to the gym after school drop off. To follow on from my latest activewear picks, I thought it would be good to do a trainers feature too.

Rider Play, Puma

£85

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V12 White Oxford Grey Sari Sneakers, Veja

£115

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Prsx Beige Leopard Sneaker, Philippe Model

£301

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Read also: 13 Activewear Pieces That’ll Motivate You To Actually Get Active

Superstar Sneakers, Golden Goose

£404

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Alhena Green, Atlantic Stars

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Eclipse Premium, Diadora

£100

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You might also like: 10 New-In Hush Pieces I Couldn’t Resist

Shine Vintage Look Trainers, TLM Edit

£65

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Low Top Off Court, Crime London

£170

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BODY Wedge Trainers, Ash

£225

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Cru Signature Black Star Trainers, Air & Grace

£159

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Nike Air Max 90, Nike

£115

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URCA CWL White Ultraviolet Orange Flo, Veja

£120

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Fashion

13 Activewear Pieces That’ll Motivate You To Actually Get Active

It’s so easy when the cooler months creep in to wind down the exercise regime, push it into a new year’s resolution or until further notice when the sunshine comes back. I know we’re all guilty of it. Picking up a new piece of activewear always puts my head back in the right place. It’s so true when you’re got something nice to pull on rather than old gym clothes! Activewear has been strong for years but the offerings really do keep getting better and animal prints are everywhere right now. These thirteen pieces are making me get back to class and down on the mat each morning (or at least every other morning!).

Add some sparkle with these gold star leggings.

Ultra Silk Knockout Leggings, Ultracore

£174

Pull on this slouchy sweater, jump in the car and hit the gym.

Cream Slouchy Weekend Sweater, TLM Edit

£49

I like that this isn’t too revealing but it just enough to keep you cool throughout your workout.

Peek-A-Boo Vest, Sports Philosophy

£19 (was £52)

You might also like: 10 Fashion Picks To Brighten Up Your Autumn

For the gym, for the school run or part of your everyday outfit, these joggers are so comfy that I would wear them everywhere.

Leopard Print Joggers, TLM Edit

£34

I like to layer up for yoga and then strip down when I’m warmed up and my muscles are really working.

Tranquil Yoga Long Sleeve Top, Sweaty Betty

£55

Black leggings are essential to any activewear wardrobe. Maybe it’s because they’re always super-flattering? The mix of matte and gloss on this pick from Lucas Hugh is irresistibly chic.

Axis Leggings, Lucas Hugh

£170

I love wrapping up in this pre and post-workout. It’s slouchy, cosy and comfortable.

Cream Animal Print Hoody, TLM Edit

£59

Tuck this one into joggers ready for a workout or team with a skirt for a casual, activewear outfit.

Cerise Cap Sleeve T-Shirt, TLM Edit

£30

Read also: 10 New-In Hush Pieces I Couldn’t Resist

This tank is a good example of how transitional activewear can be. The shape and loose fit are ideal for getting active but can also be a basic addition to your everyday outfit.

Charlie Tank, Active In Style

£20 (was £34)

This thermal sports bra is ideal for hitting the slopes but will also keep your body the right temperature for any sporting activities in the cooler months.

H. Holderness Creux Sports Bra In Blue, Henrietta Holderness

£29

How can a sports top be so stylish yet so practical? Goldbergh has managed it and I’m tempted by the whole collection.

Goldbergh Rosalinda Sports Top, Goldbergh

£79

The boldest and most environmentally-friendly leggings I could find and I absolutely love them.

‘Wye’ High Waisted Tencel Leggings, Lucy & Yak

£40

It’s good to mix and match prints and patterns with simple, stylish pieces like these joggers.

Black Joggers With Neon Pink Tie, TLM Edit

£45

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Looking for something else? Take a peek at my ultimate directory for the best parent, baby and business recommendations.

Fashion

10 New-In Hush Pieces I Couldn’t Resist

My autumn-winter wardrobe wouldn’t be complete without a delivery from Hush. This season isn’t any different and I’ve trawled the whole website to pick out my favourite pieces. It was tough to narrow it down to ten but sometimes you do have to put a limit on your shopping basket! Here are my ultimate items in this year’s Hush haul.

Becky Corduroy Shirt Dress, £75

This corduroy dress says it all: darker shades are now on-trend. This smart shirt dress is just the right length and I can’t wait to rock it with some chunky boots.

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Rib Panel Sweatshirt, £55

Fuchsia is just one of those colours I can’t resist — it’s everywhere on the website! Brighten up a grey, autumn day with this relaxed sweatshirt.

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Ambre Faux Fur Bomber Jacket, £165

A bomber jacket always amps up an outfit and I find this faux-fur one incredibly chic. It’s an all-rounder too that I’ll be popping on over many autumn outfits.

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Roll Neck Cashmere Jumper, £195

A classic, black cashmere jumper is a timeless wardrobe piece. It will last you for years and never go out of style — a worthwhile investment, trust me!

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Strappy Sports Bra, £35

I picked this specifically to pair with the lilac animal print leggings in TLM Edit. A simple activewear outfit!

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Astrid Flannel Pyjamas, £55

Since we’ve all spent so much time lounging about the house this year, a new pair of PJs is certainly in order. These starry print ones are on order!

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Abby Frilled Jumper, £79

Ruffles are a good way to spruce up a simple jeans and jumper look. Hush jumpers are always super-soft against skin too.

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Scarlett Biker Jumper, £69

This one is a good all-rounder: pair with skirts, jeans or joggers.

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Cashmere Boyfriend Jumper, £185

A relaxed, boyfriend-fit jumper is great for throwing on top of any outfit on those chilly autumn mornings.

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Travelling Rainbow Jumper, £99

Make a colourful statement with this stylish rainbow jumper. A great everyday piece.

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Looking for something else? Take a peek at my ultimate directory for the best parent, baby and business recommendations.