About The London Mummy

The London Mummy is a website for mothers who don’t have time to trawl the internet but still want brilliant and stylish recommendations suitable for life in London with a family.


Lucinda set up The London Mummy in 2016 after her 3rd child was 1.

It started as a central place to feature all her friends new businesses and grew quickly as more and more people liked reading about Lucinda’s anecdotes of being a mother and all her useful and practical recommendations.

The London Mummy has evolved to become a lifestyle destination for mothers who trust her opinion and recommendations.

Not only is it full of personal recommendations, new businesses, fashion round ups, interior tips, holiday ideas, and interviews.


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The Ultimate Directory started as Lucinda’s Little Black Book and now boasts amazing businesses and services that Lucinda personally recommends.

Do contact Lucinda to discuss a potential inclusion


Lucinda also has an online shop, TLM Edit, which is a curation of gorgeous clothes and accessories from around the world.

You can sign up here to hear about latest new brands, lines and products.


The London Mummy Network, is Facebook group for London mothers to share nanny, au pair & babysitting requests is booming.

Join the discussions here


There is now a TLM YouTube Channel, so if you are time short, catch up what’s been going on here


Click here if you want to see where Lucinda has featured, what people are saying about The London Mummy and how you can work together? 


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