About The London Mummy

The London Mummy is a hub for mums across London and the South to keep on top of all things style, business and family life.

You’ll find the website is packed with lifestyle advice that will help you with everything from what shoes to wear to how to start up your own business.

Lucinda set up The London Mummy when her third child turned one. It started as a central place to feature all her friends’ new businesses, alongside amusing anecdotes of being a mother and all her useful and practical recommendations.



Now, the website covers all angles of family life: where to go on holiday, how to host a birthday party, which nanny service to choose and what to cook for dinner.

Supporting growing businesses is still the heart of TLM and has now evolved into The Ultimate Directory — Lucinda’s ‘little black book’ — where you’ll find a comprehensive list of only the best places to buy anything the modern family might need. Of course, it wouldn’t be complete without a healthy dose of style, travel and interior suggestions — all strictly tried-and-tested by Lucinda herself.

It doesn’t stop there.

Since its launch in 2016, The London Mummy has opened an online fashion and accessories shop. TLM Edit is for busy mums who don’t have time to trawl the high street but want to stay stylish, affordably. 

A few things you should know

All opinions on the website are Lucinda’s own. The London Mummy has grown from a place of trust and authenticity and this will never change.

The London Mummy does accept advertising and contain affiliate links. It really helps to keep the site running and TLM in consistently delivering on great content. Lucinda will only work with brands she feels passionate about and believes The London Mummy network should hear about.

Lucinda occasionally accepts freebies from brands, events, restaurants, festivals, and hotels for the purpose of a review. Otherwise creating content would get pretty expensive, we hope you understand! If you’d like to get in touch about a collaboration, email hello@thelondonmummy.com

Where to next?

TLM Edit — Lucinda’s online shop, a curated collection of gorgeous clothes and accessories from around the world

Looking for something specific? Check out The Ultimate Directory

After some inspiration? Head back to The London Mummy blog for honest advice, style secrets and much more.

Join The London Mummy Network on Facebook for a chance to share your advice and places of interest.

Don’t forget to @TheLondonMummy on Instagram.

Like The London Mummy on Facebook to never miss an update.

Get TLM in your inbox each week (and unsubscribe anytime!) You can sign up here to hear about latest new brands, lines and products.

There is now a TLM YouTube Channel, so if you are time short, catch up what’s been going on here

Want to see where The London Mummy is featured? Click here.

Want to work together? 

There are a number of ways to feature on The London Mummy and give your brand the exposure that it deserves.

-Collaborating on a Project
-Reviewing a Product or Place
-Contributing a Guest Post
-Being Interviewed for the Spotlight Section
-Reviewing your Business, Product or Service
-Sponsored posts – Spotlighting Your Business or Service
-Guest Appearances for Social Media Coverage of an Event
-Inclusion on The Directory
-Including your Event/Pop Up/ Fair on What’s On
-Placing a Vacancy on Classified Ads
-Social Media Campaigns

Lucinda has worked with a number of reputable businesses, both large and small including –

Marks & Spencer
John Lewis

What People Say About Being Featured On The London Mummy…

“We had a really good rush of orders yesterday which was due to your lovely mention so thank you!”

Gussie at Little Leggies

“I just wanted to say thank you so much for your wonderfully kind words on you blog post! It means so much that you appreciated and communicated all the little things I did on the day to make the session flow well, I couldn’t have expressed it better myself!

It was great to collaborate with you on this, you are clearly so talented and hard working at what you do! “

Carla Monge Photography

“Thanks so much for letting us take the ‘spotlight’ section – it’s been the most effective marketing that we’ve done by a mile and we’re thrilled with the response that we’ve had!”

Jen at Property Potential

“The team over at John Lewis have just taken a look at the post and are as equally pleased with it, so thank you for your work on it. We would like to work with you again in the future”

John Lewis

 “My colleagues agree that with your lovable transparency, it’s clear why you have become a pillar for your readers and that working with you would stir serious attention”

I Hate Ironing

“Since we featured on TLM there has been a 46% increase in bookings”

The Wrinkle Dr

“We have had lots of enquiries this week which was a direct result of being on The London Mummy”

Clarendon Tutors

Contact Lucinda via email on hello@thelondonmummy.com with a recommendation, if you would like to see her media pack or just say hi!

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