It was so refreshing to stumble across Coco Clara, a fine jewellery business making pieces that are made to last and be passed down the generations. I caught up with Natalie to find out how Coco Clara came to life and why you should make a natural citrine pendant one of your family heirlooms.
What is your business and what makes it unique?
We specialise in fine antique jewellery. We don’t believe in mass-produced sparkle. We believe in heirlooms: rare pieces to be treasured and passed down through generations. We have just launched our antique, natural citrine pendants which have been a big success. They are designed to be worn on a long chunky gold chain and are an original alternative to a signet ring. Initials and crests are proving particularly popular, but anything goes.
Antique natural citrines, from £800 (including engraving), children’s from £500
How did it all begin?
Coco Clara is a family business. My mother-in-law was a jewellery trader all her life; she taught me and had such a good eye for fabulous pieces. Sadly, she passed away last year and we wanted her legacy to continue. Wow, did she love some sparkle! Her mother was Clara and my daughter is Coco – hence the name. That’s three generations of strong women and exactly why we are so passionate about passing down family heirlooms.
1. Emerald cut diamond & platinum ring with diamond baguette shoulders, £6,995
2. Cartier panthere gold ring, £8,995
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Who is your ideal customer?
Women who are a little bit different and a little bit quirky, looking for something really unique to treasure for a lifetime.
What are your hero products?
1. Emerald and diamond ring, £59,995
2. Princess cut fancy yellow diamond three stone ring, £99,995
What is your top parenting tip?
Baby – milk
Toddler – snacks
Pick your battles
1. Diamond bangle, £9,995
2. Cartier heart virgo earrings, £4,995
You might also like: New Business Spotlight: Dinkydeaks Handmade Jewellery
Shop: Pom London, pomlondon.co.uk
Website: Jessica Russell Flint, jessicarussellflint.co.uk
Holiday destination: Lenzerheide
Restaurant: Horse Guards Inn, thehorseguardsinn.co.uk
Hotel: Claridge’s, claridges.co.uk
Cartier panthere brooch, £18,995
Find out more on CocoClara.com
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