If there is one lady in London who has her finger on the pulse, it is Georgie Coleridge Cole, Founder and Editor of SheerLuxe. For those of you who aren’t familiar with SheerLuxe (and I don’t imagine there are many of you) it is an online lifestyle magazine with an informative and fun podcast, online boutique, calendar of readers events (including a digital conference for budding entrepreneurs and a fashion day after LFW – can’t wait!), The Daily Brief (a daily email with an outline of things you need to know that are going on in the UK and the world), fashion updates and interior inspiration. Wow, I”m exhausted even writing that all and there is so much more that they cover too! (read here) Today though, I want to get to the brains behind this fantastic brand and get ‘up close’ with Georgie.
Let’s start with the one burning question we want to know – how DOES she do it…
What’s your secret to working whilst raising a family?
Help that’s consistent day to day or week to week. Whether that’s a really great nanny or a really good granny – you need regular committed help that is consistently there or you and your children don’t know whether you’re coming or going. Without it, you’re just making life even more chaotic and then everyone is left feeling crap.
What’s your advice for women with a business idea?
Do some research to ensure it’s a good product and a viable idea; then get on and do it.
What are you most excited about for SL at the moment?
The potential of different medias like video, podcasts and articles on a page and how they all work together to enhance your brand and engage with the reader. This autumn we relaunched our fly on the wall / behind the scenes you tube series and it has been really well received. It’s full on because we film all day every day but it’s also really different to what the competition are doing and adds another dimension in terms of how people connect with SheerLuxe. And also our podcast which we launched in April and has been really well received.
What’s your fashion style?
Simple, timeless and functional. I tend to wear jeans most days or cigarette pants with flats (white trainers, ankle boots, pumps) and then a blouse of some sort and a jacket or knitwear. I drop my eldest two children at the school, go straight to work, often have to pop back to school for something and then back to the office so it has to be relatively easy. My wardrobe is almost entirely black, white, grey and blush. With a bit of navy and a touch of coral.
3 items that make you feel a million dollars
A pink Raey shearling coat. My new Jacquemus top and an Isabel Marant dress (black and gold with an off the shoulder ruffle) my husband gave me for my birthday. I wore it two nights in a row.
1 item that everyone asks where you got it from
My Gesutz leather biker.
Biggest purchase mistake ever
Too many to mention.
Best return of investment
Boots or trainers?
Probably Golden Goose trainers.
Grey with a touch of pink.
Paint your woodwork and ceiling the same colour as your walls.
Bare faced or full face
As my mother once said to me ‘we need make up darling’.
Best beauty buy on the market
Right now it’s an Origins tinted moisturiser. It’s one colour that adapts your skin tone and it gives you the best glow.
Go to George Northwood and spend money on a good haircut. Think how much you spend on a top and we wear our hair ALL the time.
Life saving hair product
Oribe texturizing spray. It’s horribly expensive but nothing beats it to liven up your hair before a night out.
Silver or gold jewellery?
Favourite Jewellery brand
Keep fit activity
Cardio. 5 times a week
Most romantic restaurant in the world?
The restaurant at the top of the hill, Sense on The Edge, at Zighy Bay in Oman.
Best hotel with kids?
Anassa in Cyprus.
Last supper meal?
My mum’s spag bol and a chocolate fondant. I’m not huge on puddings but a chocolate fondant…
Your default kids supper
A prawn stirfry. I’m determined my children won’t be fussy about fish.
A bloody mary.
Beach or pool?
Pool, sand irritates me.
Swimsuit or bikini?
Bikini. But you need to know when to call it a day.
What you do to relax
Strictly with my daughter.
All time favourite film?
Last book you read?
Eleanor Oliphant is Completely Fine. Unlike everyone else I didn’t love it. Not a lot happens.
Favourite box set
Is Narcos a box set?
The song you pelt out on your own in the car
Anything by The Chainsmokers
Most evocative smell
Estee Lauder’s Knowing. My mother used to spray it on my teddy before I went back to boarding school.
Most bonding family game
For us right now: UNO or Children’s Monopoly. Silly Sausage is fun too.
A quote you try and live by
You make your own luck and if you work hard enough good will prevail.
What tests your patience?
3 words to describe yourself
Fun, impatient, loyal.
I have loved watching SheerLuxe grow exponentially over the years and I will follow with continued interest – next up I would love to see her hosting a program on TV – have you thought about that Georgie?