Family Life Fashion Spotlight

Up Close with Leonora Bamford

Continuing on my Up Close series, I am delighted to be interviewing the lovely Leonora Bamford, founder of My Baba THE parenting website.  I first met Leonora (or Leo as her nearest and dearest call her) her when our sons were doing football (or chasing a ball like drunk toddlers) together. I pretended I didn’t know her (come on, we all do that with high-profile peeps, don’t we?) even though I knew where she had been the night before from her tweets! 

I had been following her blog since it started (originally called My Baba Blog) and have watched it grow exponentially. My Baba now boasts an online Magazine and videos as well as the daily scoop on food, family and lifestyle for all your parenting needs.

Leonora Bamford

Leonora has also collaborated with Zita West to develop a range of children’s multivitamins so if your kids are sniffling at the moment, this multi biotic powder is for them. (They love sprinkling it on their breakfast).

Zita West

My Baba  is also supporting the charity Child Bereavement UK. Leonora is hosting an event at the Tory Burch store on Bond Street this week, so follow my Instagram to see photos and lots of instastories! (So excited!)

So, let’s start with most people’s favourite topic. Fashion. What’s your fashion style?
I would love to say I’m a fashionista but really I’m not. I have 5 minutes to pull a look together in the morning and if I’m organised I do it the night before. If I could have a Fashion Style it would be Olivia Palermo but I have a feeling that might take some time!

3 favourite small clothing brands
She’s not small any more but I LOVE Zoe Jordan for everything but particularly her knitwear.
I lived in Clare & Peg when I was pregnant and for kids I’m crazy for Love My Smalls.

3 favourite high street shops
Zara, M and S and Sandro

Top 3 go to items in your wardrobe when you are in a rush
Dare I say Leather trousers – they’re from Ralph Lauren and fit like a glove. Worn with a crisp white Bamford shirt and a bright red handbag.

White Shirt

3 items that make you feel a million dollars
A great pair of Tom Ford sunnies
My mothers old fur coat or my grandmothers old Chanel blazer.
A killer pair of heels can also have the same effect.

1 item that everyone asks where you got it from
A pair of Joseph hight waisted suede trousers I got this year.


Biggest purchase mistake ever
Head to toe Burberry!

Best return of investment on an item
Chanel bag!

Boots or trainers
Trainers, my husband is a big trainer buyer.

Favourite fashion bloggers
London Chatter, Fashion Mum Of 40The Frugality, The Fashion Bug Blog, SheerLuxe, Wardrobe Icons

Interior style
CLJ Home, Turner Pocock

Interior tip
Spend time at antique stores.

Where do you get your interior inspo from?
Pinterest, I get totally sucked in!

Bare faced or full face?
Bare with a touch of powder

Leonora Bamford

Best beauty buy on the market
Charlotte Tilbury anything!

3 items in your make up bag
Pommade Divine, Tom Ford red lipstick and a palette from Charlotte Tilbury

Pommade Divine

Hair tip
Always have dry shampoo!

Life saving hair product
Dry shampoo and a Tangle Teaser.

Tangle Teezer

Silver or gold jewellery

Lustful Jewellery brand
i’m crazy about Rebecca de Ravenel earrings.

Rebecca de Ravenel

Keep fit activity
Walking and pilates

Best exercise that works for least amount effort
Does a massage count?

Most romantic restaurant in the world?
The one in Hotel Costes in Paris

Best hotel with kids?
I hear the best things about Borgo Engazia in Puglia

cala masciola restaurant

Last supper meal
Baked potato or my grandmothers chicken noodle soup

Your default kids supper when you can’t think
Pasta with secret tomato sauce that’s loaded with everything.

Hangover cure
Paracetamol and lots of water and salty crisps.

Beach or pool?
Beach for the kids

Swimsuit or bikini?
Loving both at the moment

What you do to relax
Meditate or Yoga, doesn’t happen very often!

All time favourite film?

Romeo and Juliette, Baz Luhrmann

Last book you read?
The Bump Class: An Expert Guide to Pregnancy, Birth and Beyond.

The Bump Class


I’ve got a stack of books from my favourite shop, Jaffe and Neale in Chipping Norton but I’ve yet to read! Christmas is around the corner.

Favourite box set
Gilmore Girls

Gilmore Girls


The song you pelt out on your own in the car
Aerosmith Crazy – I feel like I’m 16 again.

Evocative smell
Sun cream – Anya Hindmarch has launched a range of candles and that’s one of the scents, takes me back to very happy times.

Sun Lotion


Bonding family game
Certainly not Monopoly! My husband and son have just started playing chess which is adorable.

3 most useful apps
My taxi, Calm and The Mail

3 websites for passing time
Cool Hunting, Food 52 and Matches Fashion

Best tip for building Instagram following
I’m not very good at this but they say, posting regularly and engaging with others.

A quote you try and live by


Treat others how you would like to be treated.


Always expect the unexpected


What tests your patience?
Bad internet

3 words to describe yourself
Honest, Reliable and Loving

What do you want for Christmas?
A Votary silk pillow case, apparently it takes years off!


So many lovely great tips, I am off to investigate her website and app recommendations!

Follow Leonora on Instagram

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