Gussie & Lou : A Neontastic Rebrand

As a staunch fan of anything neon, I have always loved ‘Little Leggies’ as it was known up until a month ago. The founders, Gussy & Lou wanted to build on the success of their predominantly childrenswear business and expand further into womenswear that was becoming more and more successful, so a rebrand and name change was in order.


Following a busy christmas period last year and an increase in sales in our ladies collection we knew it was time to re think our brand slightly. We’ve loved our little leggies days but it was definitely time to think of something bigger and better and to create something that reflected our brand as being equal ladies and kidswear.


So not only did they want to rebrand –  a new name was needed.  Appropriately & obviously they chose  Gussy and Lou.



Coming up with a new name is tricky and we discussed loads of options but ultimately decided our own names were best suited for our brand. With Gussy and Lou having just launched the feedback we have recieved has been fantastic and we hope all our lovely customers and supporters like the new changes.



The new name works well and the shiny, easy to navigate website is fab too.

It is packed to the gunnels with lust worthy items for both your little ones and your self. So put on your Christmas shopping hat or if that makes you short of breath, invest in one of their top quality show stopping items.

Here are my top picks for the kids –

Neon Ruffle Playsuit £35



Pink Star Jeans with Silver Pockets £40 


Neon Jacket £40 


Neon Star Cashmere Jumper £78 


Something for the lads…

Cashmere Jumper £78 


And also for the babes…

Neon Green Cashmere Baby Pants  £42 




Now our turn..

Their signature piece (in my eyes) is the neon cuff and waistband trim cashmere jumper. In an array of stunning colour combinations, it is quite hard to decide which one to go for!

I am a very proud owner of the Oat colour design and absolutely love it!  (I take a medium if that helps you with sizing…)


This jumper is also in the shopping basket…

Stripe Cashmere Jumper £150 


They have a stunning range of Blouses with green/pink and orange stars (or hearts) not them.

I know, insanely gorgeous aren’t they! I love this one – it is super soft.

Neon Green Star Blouse £50 


And to really damage your balance this month – you can also get prepared for the dip in weather that is bound to come any time soon with their cashmere scarves. 

Dark Grey & Neon Orange Cashmere Scarf £165


If you are lucky enough to off to sunnier chimes this half term, the beach cover ups are gorgeous and so reasonably priced.

Neon Star Beach Dress £45 


You can also buy a mini me one!

It is rare to lust after so many items on one site but Gussy & Lou have nailed it with their gorgeous designs.


Despite the new addition of little Luna, this won’t prevent them from moving forward even further and I bet, continue growing rapidly. Well done girls on a triumph!

Watch this space I say!

Gussy & Lou’s Favourites 

Shop :Selfridges. It’s got everything a girl could want under 1 roof and we would love to stock Gussie and Lou there one day!”

Website : “Our own, of course!”

Restaurant :  “It’s got to be the Chelsea Ivy Garden where we treat ourselves to our annual, VERY long Christmas lunch, a date we both look forward to for months!”

Holiday destination : “Anywhere hot and sunny really! Corfu is a special place for us both as we have spent many happy holidays together here since University days.”

Parenting tip : 

“Not sure we are that qualified to give too many tips considering Lou’s baby, Luna, is not even 2 weeks old! However what we both strongly believe is that every parent should embrace their little ones style, its amazing how many mums say how particular their kids are about what they want to wear, although this must be frustrating its also great, that from such a young age kids can tell what they want to wear. We believe parents should feel proud of this!”

Find them on Instagram and Facebook  or head to their website


Lucinda xx