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Up Close Interviews

Beauty Fashion Spotlight

Up Close with Chloe Samwell-Smith

Country air and a little break from the blog (well only 2 weeks) has given me a chance to think about what I would like to read on The London Mummy. As you know I love recommendations and like hearing about other people’s, so I am kicking off a new blog series Up Close. It will consist of a quick fire questions with influential women in business.

Chloe Samwell-Smith from the highly successful London-based Fashion, Beauty & Lifestyle Blog Chloe Loves To Shop is kicking off the series today! I love her natural style and all her insights into new brands and how to wear certain items.


Hope you enjoy reading this as much as I enjoyed thinking up the questions!

What’s your fashion style?
Classic, relaxed and feminine.

3 favourite small clothing brands
Miranda Dunn London  (of course!) Wyse London and Scout Cashmere.


3 favourite high street shops
Zara, Topshop, Mango

Top 3 go to items in your wardrobe when you are in a rush
In winter, a cashmere knit, my favourite jeans and my golden goose trainers

Golden Goose

3 items that make you feel a million dollars
A faux fur coat, my Chloe Susanna boots and a silk blouse

Chloe Boots

1 item that everyone asks where you got it from
My fur coats!

Miranda Dunn

Biggest purchase mistake ever
A pair of brown Gucci sandals. I hate brown. What on earth was I thinking? Needless to say I sold them…

Best return of investment on an item
My Chloe boots or my red Gucci disco bag (which has gone up in price by £250 since I bought it)

Gucci Disco Bag

Boots or trainers

Favourite fashion bloggers
Emma Hill,
Jacqueline Mikuta
Audrey Lombard

3 instagram accounts you seek out
The above!

Interior tip
When decorating children’s bedrooms, think about longevity when it comes to dressing windows. We had roman blinds made for all three in age relevant fabrics. Guess what? They grow up, their tastes change!

Where do you get your interior inspo from?
Pinterest, Instagram and Magazines. (And from things I love)

Bare faced or full face?
Full face

Best beauty buy on the market
Revitalash – it’s basically given me lashes for the first time in my life!


3 items in your make up bag
Charlotte Tilbury Pillow Talk (couldn’t live without) A good Mascara and my Hourglass highlighter


Hair tip
GHD Soft curl tong!

Most romantic restaurant in the world
Haute Cabriere or La Petite Colombe in Franschhoek, South Africa

Last supper
Fish and two veg

Default kids supper
Pesto Pasta

Hangover cure
Bacon buttie and a Diet Coke

Beach or pool
Eek Both.

Swimsuit or bikini

How you relax
A big bubble bath and light all the candles.

All time favourite film
Dirty Dancing

Last book you read
I am just about to finish the Husband’s Secret (Lianne Moriarty)


Gripping box set
Breaking Bad

The song you pelt out on your own in the car
Adele – Someone like you.

Most evocative smell
Freshly cut grass in the summer. I used to mow the lawn when I was 10!

Most bonding family game
Dog Bingo (everyone can play, even Charlie)

Dog Bingo

3 favourite apps
Instagram, Pinterest and Maps!

Best tip for building Instagram following
Find a way of connecting with your followers and be yourself.

A quote you try and live by
Stay Humble, Work Hard, Be Kind

What tests your patience?
My children bickering!

3 words to describe yourself
Happy, Caring and Loving

Chloe Samwell - Smith

And what do you want for Christmas?
A Liberty Advent Calendar which has probably already sold out! (I have just checked and am afraid it is!!)

Check out Chloe’s fantastic Blog Chloe Loves To Shop and follow Chloe on Instagram for laid back, elegant and attainable style inspiration.