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Fashion Little Spotlight

We Are All : Australian Childrenswear Brand

More often than not, when I find a really inspiring or original Instagram feed, it is often an account from Down Under. In my personal experience, I think they are one step ahead with their campaigns, designs and they are excellent at social media!! So I wasn’t surprised to stumble across a new player, the gorgeous brand We Are All who are launching across the UK.

Chantel and Rebecca are friends who bonded over being mothers and the trials and tribulations that come with it. They also had success in their professional careers and were looking for something they could work on together that played to both of those parts of our lives.


Given their complimentary backgrounds (Chantel is in Buying and Merchandise, Rebecca in Marketing and Management) starting a clothing line seemed like a logical use of their skills. So after a buying trip to Paris about 12 months ago, they finalized their intentions and got to work on We Are All!



The brand is aimed at parents who are looking for clothes that are stylish, well made, and that are appropriate for the way kids move. For them, the quality of the fabric is important.

Children are so active so we wanted to create clothes that lasted rather than disposal fashion that you wear a handful of times and are forced to throw out because it shrinks or goes out of shape.



In terms of style, they looked at what was happening with fashion globally then applied it in a way that is appropriate for children.

We custom design all of our prints so we are creating unique pieces that won’t be seen anywhere else.




As you can see from the photos of their London launch at the Spring Restaurant, Somerset House, they are doing exactly that.

The bright vivid display at Somerset House.


A close up of the stylish We Are All bags.


A wide range of cool Boys T Shirts.


The dress I have my on… I love this Alexis Dress.


Their Favourites

Shop : We love Colette in Paris. They have a great mix of cool and high end brands. I don’t think we’ve ever left there empty-handed!

Website : Apart from the We Are All website (!!!), a lot of online shopping is done from the sofa without the crowds. Net-a-Porter and Matches Fashion get a good run in our houses.

Restaurant : Caviar Kaspia in Paris is always great for the food, the service and the people watching. The carafes of Vodka always help too.

Hotel : For the launch of We Are All, Rebecca is staying at The Edition in London this trip and it is certainly full of atmosphere. There’s a cool, buzzy element to the place that is intoxicating!

Holiday destination : Byron Bay in Australia is amazing. It has beautiful beaches, weather, food and so many great things to do as a family. Otherwise the Amalfi Coast in Italy.

Parenting tip :

I think as mums we are always responsible for keeping everyone organized, on time, fed and clean and often forget to just slow down and be present with our children. It’s definitely something that we’re conscious of – to just hang out and connect with our children in a relaxed, fun way. Those moments are so precious to us both as
mums as well as our gorgeous children.


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