Natasha and Lavinia spent two months in Delhi with women who had been trafficked in October 2009. They then set up Beulah in 2010, after witnessing the harrowing effects of trafficking with an aim to create a business which could employ the victims and provide them with a sustainable, alternative livelihood.
The SS15 collection has been inspired by the concept of ‘Inner Beauty’. This season they have looked to clients need for dresses for all occasions: each piece is a timeless wardrobe staple with a nod to the seasonal trends.
The work of photographer Don Dudenbostel who’s X-ray photographs capture the hidden inner beauty in objects of nature is referenced throughout the collection. Garments have an intricate attention to detail influenced by the quote, ‘True beauty comes from within’. The focus is on luxurious fabrications of silk satin, printed silk chiffons and introducing a decorative embroidered lace for true occasion.
There is nothing like a browse through beautiful clothes to pick you up on a grim day. These are a few of my favourite’s –
Natasha’s Favourites
Hotel: The Coral Reef, Barbados
Website: www.net-a-porter.com
Shop: Their new Beulah store on Ebury Street, London
Place to go with children: Maggie and Rose in Chiswick, London
Lavinia’s Favourites
Hotel: Soneva Fushi, Maldives
Website: style.com
Shop: Their new Beulah store on Ebury Street, London
Place to go with Children: The Hurlingham Club
To order and for stockists –
www.beulahlondon.com
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