Last week I visited the new Boden on the Kings Road (Sloane Square end opposite Peter Jones to give you a geographical perspective – much better than a number don’t you think?) Anyway, mustn’t diversify… We all (well most women in London and beyond) receive the Boden catalogue. We ear mark what piques our interest, then we hop over to the website with our short list and make our purchases. Bingo. Works well. We love it. It’s what we know and Boden are soaring online as a consequence.
However, the new store offers something else.
It is a real experience.
There are friendly, smiley staff on hand to help you choose the right size.
The lay out is spacious and grouped in ranges such as casual and evening.
And there is a lot to see that you may miss online.
I love the Icons Range. Slightly more expensive but real investment pieces with luxe fabrics and intricate embellishment.
And let me tell you about downstairs… (the smattering on the wall on the ay down the sweeping staircase is something else!)
Other than being confronted by this gorgeous display…
The kids wear looks even better in real life.
I love this little coat standing to attention.
There is also loungewear section downstairs – I was totally tempted by the Robin T Shirt!
The fitting rooms are fun and spacious and make light of a normally arduous task – trying on clothes.
I was really impressed. Boden done good as they say.
Make a special trip – go on, although be prepared not to leave empty-handed!!
And for those that can’t get there, here are my current Boden picks…
This wool coat caught my eye as soon as I walked in. It feels gorgeous and the adjustable tie was will make allowances for too many nibbles at the office party.
This was love at first sight. How utterly striking are these. And they are high-waisted. Flattering!!
I saw these on Marina Fogle at an event last week and we couldn’t believe it was Boden (no offence) It is divine.
This has my name all over it. I love that it isn’t black but the navy is still smart (and dark) Pair this with lashings of mascara and a little sparkly eyeliner and you will be the belle of the christmas party.
Another show stopper. A winter version of a summery Bardot top. LOVE.
If you have warm skin (yellow based rather than blue) and dark colouring, I urge you to wear this rich mustard colour ALOT. (and buy this multi tassel mustard bracelet to go with it!) So unusual.
I love this style. I call them my shboots as I feel like I am wearing a high heel but I am much more stable on my trotters (especially after a few glasses of mulled wine) than I would be in a stiletto.
Stable without looking frumpy I might add. Aren’t these fab. With thick black tights or skinny jeans. Lush.
Last year, there was a fair bit of Robin embellishment around but none for the adults, so when I saw this I thought it would be rude not to get it – perfect for lounging around in after a huge turkey dinner! (FYI my surname is Robins, I am not bird obsessed!)
I also love this, a slightly subtler nod Christmas.
I love the star sequin patch on the elbow not these jumpers. A great present too.
Always so useful. Especially as we get older!
Not too glaringly Christmassy but a nice little nod and would make the stocking opening first thing in the morning a bit more atmospheric.
You know I love a pom pom!
Fairisle jumpers and cardigan are the epitome of Christmas and this one is so sweet & festive.
Move over Christmas jumper, it is all about the skirt. No words.
I am being very patient, Boden, waiting of these in adults sizes. Please take note!!! But for now, the funster will have to take the helm and adorn the coolest boots not the block.
I love the knight popping out of the pocket. I haven’t seen this sort of style before.
I love this and I defy any young lad not to too!
With free delivery and returns and up to 30% off this weekend (code N6D5), you should at least have a look!
All photos from in store credited Photographer Ben Broomfield