4 New Brands at House of Fraser

There are 4 relatively new brands at House of Fraser (well knew to me) that I wanted to draw your attention towards. If you have found yourself at the school gates realising that you are merging with the other mothers and want to redefine your style but not sure how – check out these reasonably priced labels that have some great items this season.

Fabienne Chapot 

Great For… Shirt Dresses 

Lobster Shirt Dress £99

Not for everyone but with neutral sliders, minimal make up – this would turn heads. Just fingers crossed that no one else IS wearing it as a pair of lobsters – you would never be forgotten!!

Lobster Shirt Dress

Leopard Shirt Dress £99

Leopard print has become as mainstream as navy (oak not quite but gone are the days of it being linked to clichéd barmaids). The colours also suit nearly all colouring.

Leopard Shirt Dress

Another Label 

Great For … American Vintage 

Just Sweatshirt £80

I love a slogan sweatshirt and it doesn’t seem to be tiring. Avoid anything that says LOVE or similar and you should stay one of kind, especially with Amsterdam across your chest.

Just Sweatshirt

Eames Bomber £180

To avoid looking to military, wear unzipped over a white T shirt. Very patriotic.

Bomber

Twist & Tango 

Great For… Statement Blouses 

Savannah Cheetah Blouse £119

We will be seeing more and more animal (littoral animals) print over the next year. Embrace your inner animal and get ahead of the curve with this cheetah blouse.

Cheatah Blouse

Natalia Blouse £99

I can almost smell the clean laundry just by looking at this fresh and crisp blouse. I love the tied wrist detail too.

Natalia Blouse

Maison Scotch 

(This is Scotch & Soda’s label for House of Fraser)

Great For… Patterns 

Tiered Printed Maxi Skirt £125

This will transition you from Summer to Winter so despite being over £100, it is investment.

Tiered Printed Maxi Skirt

Embroidered Top With Stud Detail £120

Very Isabel Marant without the price tag.

Stud Blouse

It’s impossible to keep up with all the emerging brands but I love hearing about them – let me know if there is a brand London mums would like!

Have a great day, Lucinda x