There are 4 relatively new brands at House of Fraser (well knew to me) that I wanted to draw your attention towards. If you have found yourself at the school gates realising that you are merging with the other mothers and want to redefine your style but not sure how – check out these reasonably priced labels that have some great items this season.
Great For… Shirt Dresses
Not for everyone but with neutral sliders, minimal make up – this would turn heads. Just fingers crossed that no one else IS wearing it as a pair of lobsters – you would never be forgotten!!
Leopard print has become as mainstream as navy (oak not quite but gone are the days of it being linked to clichéd barmaids). The colours also suit nearly all colouring.
Great For … American Vintage
Just Sweatshirt £80
I love a slogan sweatshirt and it doesn’t seem to be tiring. Avoid anything that says LOVE or similar and you should stay one of kind, especially with Amsterdam across your chest.
Eames Bomber £180
To avoid looking to military, wear unzipped over a white T shirt. Very patriotic.
Great For… Statement Blouses
We will be seeing more and more animal (littoral animals) print over the next year. Embrace your inner animal and get ahead of the curve with this cheetah blouse.
Natalia Blouse £99
I can almost smell the clean laundry just by looking at this fresh and crisp blouse. I love the tied wrist detail too.
(This is Scotch & Soda’s label for House of Fraser)
Great For… Patterns
This will transition you from Summer to Winter so despite being over £100, it is investment.
Very Isabel Marant without the price tag.
It’s impossible to keep up with all the emerging brands but I love hearing about them – let me know if there is a brand London mums would like!
Have a great day, Lucinda x